Sales Friction: Why People Don’t Buy (Even When They Want To)
by: Natasha KennedyPublished on: 13/12/2025When someone is close to buying, very little is needed to stop them. A moment of hesitation, a small inconvenience, or a sense that something feels harder than it should be is often enough for momentum to disappear altogether.
Treat Your Business Like a Business (Because That Is What It Is)
by: Natasha KennedyPublished on: 13/12/2025I often talk about mindset, but not in the abstract, motivational sense. I mean the very practical mindset of deciding that what you are building is a business, not a side project, not a hobby, and not an extension of you as a person.
Knowing When to Wait and When to Walk Away
by: Natasha KennedyPublished on: 13/12/2025I often see business owners doubling down on something simply because they have already invested time, money and energy into it. This is understandable, but flawed thinking. That investment is already gone. Whether you continue for another year or close it tomorrow, you will not get it back. The decision has to be based on future viability, not past effort.
Knowing Your Weaknesses and Deciding Which Ones Matter
by: Natasha KennedyPublished on: 13/12/2025We all have strengths and weaknesses. Some of them are annoying but harmless. Others have real consequences. Over time, I have become very clear on the difference.
© 2025 Natasha Kennedy Strategy